Although the fancy saddles Bohlin designed for cowboy stars provided him with great publicity, his stock designs sold to private horsemen were probably his greatest source of day-to-day income. The most luxurious of these made the movie saddles seem understated by comparison. One of the most spectacular of his stock saddles was the “Fiesta” model. In addition to its elaborately tooled leather, the saddle was heavily mounted with chased and engraved silver openwork plates and conchas, and further adorned with eighteen three-color gold steers’ heads with ruby-colored gemstone eyes and other gold ornaments.

With pardonable pride, Bohlin’s catalogue description of the “Fiesta” saddle stated, “This saddle is outstandingly the finest saddle made. Matchless beauty, incomparable workmanship, and the finest quality materials, combine to give this saddle the highest possible rating known to the saddle world. It is the very acme of achievement in precious metal on leather.” Understandably, it was also very expensive. Requiring more than six weeks of work, its list price in the 1941 catalogue was $1,255. In 1941 the average cost of a new automobile was $925. (Bohlin’s most expensive stock saddle in the 1941 catalogue was the “P.K. Wrigley” model. With all of its matching tack, the saddle’s list price was $5,750.)