Eddie Bohlin was an excellent salesman of his products.  Beginning in 1927, he began publication of lavishly illustrated catalogues that expanded his customer base exponentially from the Southern California region to an international market.  Although his business was hard hit by the Depression, the success of the movie industry and his ability to attract affluent clients in new areas enabled him to recover. 

.In 1933, when the Los Angeles County Sheriff’s Silver Mounted Posse was formed under Sheriff E. W. Biscailuz, Eddie became a charter member.   This led to orders for many silver mounted outfits for the posse members and their friends.

In 1939 Eddie joined the very prestigious Rancheros Visitadores, where he mingled with the most elite riding group of its kind in the world and obtained many orders for silver-mounted cowboy gear from the more than six hundred members and guests.  Founded in 1930, this select Southern California riding club included some of the wealthiest and most powerful men in America